OUR COMMITMENTS
OUR MISSION
The House of Vertuous Beauty wants to restore the prestige of black women and change the narrative.
We desire to destroy preconception ideas by improving the representation of albino, black and mixed-race women. We are willing to give those women their confidence back in raising awareness about their physical and intellectual potential!

credit photo @niamato_inc
HOW?
Promoting entrepreneurship from African background people
Giving you access to quality products.
Highlighting black beauty
Give you the determination to face the world. Offer you products in line with your values
OUR VALUES
FEMINITY
Vertuous Beauty, is the expression of the African woman. Since the dawn of time, black women have cultivated this personality trait.
Vertuous Beauty highlights their beauty offering a touch of feminity every day.
REFINEMENT
Our sensitivity about aesthetic naturally drove us toward refinement culture. Sense of detail and meticulousness are part of our values of excellence that we want to share with you.
We aspire to the best and we want to offer you a tailored made experience, that will be a height to your requirements.
INTREPIDITY
We are making a point to destroy prejudices that default the black community. We are very conscious of the worth of the albino, mixed and black women and we will stop at nothing to make this going forward.
With Vertuous Beauty we would like to improve the representation of black women and give you the opportunity to be part of the Vertuous Women.
AUTHENTICITY
We reveal the unique aspect of your beauty in drawing our strength in the authenticity of our roots.
A link between our heritage and our day-to-day Parisian lifestyle.
Vertuous Beauty wants to transmit from generation to generation beauty secrets like our mothers and greatmothers who passed on their secret.
FEMINITY
Vertuous Beauty is the expression of the African woman par excellence. Feminine since the dawn of time, black women cultivate this aspect of their personality on a daily basis. We highlight your natural beauty and offer you your feminine touch, effortlessly, every day.
REFINEMENT
Our sensitivity about aesthetic naturally drove us toward refinement culture. Sense of detail and meticulousness are part of our values of excellence that we want to share with you.
We aspire to the best and we want to offer you a tailored made experience, that will be a height to your requirements.
INTREPIDITY
We are making a point to destroy prejudices that default the black community. We are very conscious of the worth of the albino, mixed and black women and we will stop at nothing to make this going forward.
With Vertuous Beauty we would like to improve the representation of black women and give you the opportunity to be part of the Vertuous Women.
AUTHENTICITY
We reveal the unique aspect of your beauty in drawing our strength in the authenticity of our roots.
A link between our heritage and our day-to-day Parisian lifestyle.
Vertuous Beauty wants to transmit from generation to generation beauty secrets like our mothers and greatmothers who passed on their secret.
OUR VISION
We have heard you and today we proudly carry your voice.
Vertuous Beauty has been conceived by a black woman for black women.
We wish to become the number one reference brand for those women.
Be free to choose a brand that respects your needs, your skin type, your skin complexion
and the community you are part of.

credit photo @niamato_inc