Inspired by the brilliance of African gemstones, the collection celebrates another natural treasure: Black skin. Light meets Black skin with depth and dimension, revealing subtle shifts in colour and reflection. Pure Carat captures this interplay of light through fine shimmering particles and delicate sparkles that move across the lips like a river of diamonds. A luminous expression of colour, designed to catch the light beautifully on Black skin.
Across Africa, precious stones emerge from the earth in extraordinary colours, depths and forms. Pure Carat draws from this mineral richness. The first person who tried it said it best : 'I feel like I have a river of diamonds on my lips. Fluid and feather-light, Pure Carat delivers high-shine without the weight. Its wide applicator perfectly embraces full lips for a generous, effortless application.
A lightweight glitter gloss, non-sticky, comfortable texture with a fluid texture, sheer veil of colour, fine shimmer and delicate sparkle. Designed to create dimension and luminosity without sacrificing sophistication. Pure Carat was created to move beautifully across Black skin, allowing colour and shimmer to reveal its depth rather than conceal it. It translates the fascination of African gemstones into four luminous shades: Lesedi, Lulo Rose, Tanza., Lesotho. Each name is inspired by a precious stone found across the African continent. Made in Italy
Ingredients list : LESEDI : INGREDIENTS : HYDROGENATED POLYISOBUTENE, DIISOSTEARYL MALATE, PENTAERYTHRITYL TETRAISOSTEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYURETHANE-79, PARFUM (FRAGRANCE), TOCOPHERYL ACETATE, CALCIUM SODIUM BOROSILICATE, VANILLIN, TIN OXIDE, PHENOXYETHANOL [+/- : CI 77491 (IRON OXIDES)] LESOTHO, TANZA : INGREDIENTS : HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, CALCIUM SODIUM BOROSILICATE, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), PARFUM (FRAGRANCE), TOCOPHERYL ACETATE, TIN OXIDE, VANILLIN, PHENOXYETHANOL [+/- : CI 77891 (TITANIUM DIOXIDE)] LULO ROSE : INGREDIENTS : HYDROGENATED POLYISOBUTENE, PENTAERYTHRITYL TETRAISOSTEARATE, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), MICA, PARFUM (FRAGRANCE), TOCOPHERYL ACETATE, TRIETHOXYCAPRYLYLSILANE, VANILLIN, PHENOXYETHANOL [+/- : CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE), CI 77491 (IRON OXIDES)]
Apply directly to the lips for a sheer veil of colour and shimmer. Wear alone for a delicate wash of light, or layer with your favourite lip liner and lipgloss to intensify its depth and radiance.
beauty is in the details
EVERY PIECE DESERVES ITS OWN CASE
Each Vertuous Beauty piece comes in a signature velvet pouch, designed to protect and preserve your piece while elevating the experience of receiving it.
