FOR THE HOLIDAYS TREAT YOURSELF TO OUR BEAUTY PIECES AT ENCHANTING PRICES
"Vertuous Beauty is a manifesto
An assertive statement, celebrating the black woman in all her grandeur. She naturally belongs in exceptional places, on stages where prestige and elegance meet. Because her appearance is much more than a detail: it's a precious key that opens doors and leaves an imprint, even before a word is spoken.
Vertuous Beauty creates timeless pieces of beauty, designed to enhance their radiance and allow every woman to shine with grace and distinction.
"At Vertuous Beauty every black, mixed-race or albino woman recognizes herself, feels seen, and has an experience that lives up to what she deserves. "
Joan Ekoko, Founder
LOOK SIGNATURE
Shop the look
Shop the look
BEAUTY PIECE
YOUR SIGNATURE
Each Vertuous Beauty piece is much more than a simple product: it's an ode to black beauty, a tribute to the richness of African and Parisian cultures. Our beauty pieces transcend aesthetics: they embody distinction and become your personal signature.
CARE & EXPERTISE
Our pieces reveal unique skincare formulas, designed to sublimate and protect your skin day after day. Designed by our founder, a chemist and cosmetics expert, our glosses are distinguished by their glossy, non-sticky formulation. This unique, exclusive formula is enriched with precious passion fruit oil, shea butter and other natural oils. They moisturize, nourish and beautify your lips for a long time to come.
Our lip liner, meanwhile, is creamy and precise, combining coconut oil and vitamin E for perfect definition and incomparable comfort. At Vertuous Beauty, every product celebrates your beauty while taking care of you.
they are seduced
THE PERFECT NUDE
Each shade means "woman" in African or Creole languages.
Discover the ideal shade for your complexion.
