Vertuous Beauty | Luxury make-up for black, mixed race and albino skin

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Le Gloss Vertuous

A unique formula enriched with hyaluronic acid, shea butter and passion fruit. It has become a must-have for women who have tried it.

THE VERTUOUS LIP GLOSS

Available in 5 shades, Vertuous Beauty gloss combines elegance and sensoriality. This object of beauty becomes a weapon for the Vertuous woman, giving her the confidence and fearlessness to go after what she deserves.

THE PERFECT NUDE

WHAT KIND OF VERTUOUS WOMAN
IS INSIDE YOU?

Each gloss shade means "woman" in the African or Creole language.
Discover which Vertuous woman you are.
From pink nude to brown nude, find the perfect shade to enhance your skin tone.

START TEST

THE HOUSE OF VERTUOUS BEAUTY

Driven by the quest for excellence in the service of often under-represented women, Maison Vertuous Beauty helps women with black, mixed and albino skin to wear their unique beauty proudly, through elegant make-up products.
We invite you to dive into the exceptional world of Maison Vertuous Beauty, where every detail is meticulously designed to celebrate your unique beauty. Discover how we redefine luxury and inclusivity in the world of beauty.

LIP
DEFINERS

LIP LINER

A creamy texture that will define and sublimate your lips with softness and precision. Available in three shades of brown, it lets you create different looks. Whether nude or glamorous, the choice is yours.

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THE VERTUOUS REVIEWS

LIMATE

★★★★★

Lipgloss 50 Mwasi

THE HOLY GRAIL OF LIP PRODUCTS

What can I say...I've been using the gloss for over a year now, and it's also been over a year since I haven't used any of my other lip products.... I think it's related! Gloss suits me in all circumstances too, with a soft, nude look but also when I want to look chic. Personally, I don't need anything else for my lips (apart from the Vertuous pencil as a complement, of course).

LARISSA

★★★★★

Lipgloss 50 Mwasi

EXCELLENT

This lip gloss is a massive weapon of seduction!!! It has a refined shine. Very comfortable and associated with the Azobé pencil of an unstoppable softness you have the winning combination!!! In addition to the exceptional quality products, I am proud to share the values of the brand. So I highly recommend! Good Job Vertuous Beauty!!! Keep Growing!!!

EMMA

★★★★★

Lipgloss 30 Mennzwi

A NICE DISCOVERY

A very fast delivery, a magnificently neat parcel, in a very beautiful packaging: we really have the sensation to get a gift. As for the product, the shade is magnificent, the gloss does not stick and is very pleasant to wear. 10/10 !

RUBY

★★★★★

Lipgloss 40 Muto

THE PERFECT LIP GLOSS!

Everything about this MUTO gloss is pleasing. Its lightness, its hold, its light fragrance and its color, which is a total no-brainer... It's the PERFECT nude and can be combined with almost anything. I'm having fun with this gloss. I'm a fan. Here's to you...

GRACE

★★★★★

Set 2

I LOVE IT I LOVE IT I LOVE IT

These glosses are nuggets: moisturizing, it stays on the lips even when you drink and eat. The pencil is pigmented well and doesn't leave any residue. I am pleasantly surprised by so much quality. I highly recommend it!

THE ART OF MAKE-UP

AT YOUR SERVICE

Imagine a world where make-up becomes your infallible ally. A world where every gesture elevates you, where every nuance arouses powerful emotions, propelling you towards ultimate elegance and confidence.

Welcome to the Art of Make-up, an exclusive concept that will reveal the best-kept secrets for creating make-up that will set you apart like never before.

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RESTORE PRESTIGE TO BLACK WOMEN

In this interview, founder Joan Ekoko looks back at the genesis of Maison Vertuous Beauty.
Watch the video of her journey, successes and failures.

" When you want to give up, remember your why. Know that your why is always bigger than you."
Joan

WATCH THE INTERVIEW

More about the founder

INTERVIEW