KEYS INGREDIENTS
Vertuous Beauty transforms what became a signature of Black beauty into a beauty piece. Our Lip Definer takes an accessory that has been an essential for decades, first in its iconic browns, turns this familiar gesture into a considered palette of colour, expression and personal style. What began as a defining step became a signature because Black women made it their own.
The brown lip liner became more than a makeup step. It became part of the visual language of Black beauty. A contour. A contrast. A frame. A gesture passed from one woman to another, refined and reinterpreted with every generation. Lip Definers celebrates this history while opening the ritual to new expressions of colour. The names draw from the richness of African nature and its precious trees: Khaya. Azobé. Ebony Love. Each shade carries a connection to the natural heritage that inspires the House.
Enriched with coconut oil, vitamin E and carnauba wax, the formula combines intense pigmentation with an ultra-creamy texture and long-lasting wear. It glides smoothly across the lips, allowing for precise definition, effortless blending and buildable intensity. Each Lip Definer brings structure, depth and character to the lips. From warm browns to richer and more expressive hues, the collection allows lip liner to become the defining element of the look Long lasting tested up to 6 hours. Dermatologically tested. Vegan and formulated in Italy.
— Coconut oil nourishes, softens and smooths the delicate skin around the lips. — Vitamin E antioxidant and protective, it preserves hydration and strengthens the skin barrier. — Carnauba wax of plant origin, it ensures a smooth glide and perfect long-lasting wear without transfer. Ingredients list : OCTYLDODECYL STEAROYL STEARATE, COCO NUCIFERA (COCONUT) OIL, C10-18 TRYGLYCERIDES, COPERNICIA CERIFERA (CARNAUBA) WAX, HYDROGENATED VEGETABLE OIL, SILICA, POLYGLYCERYL-3 DIISOSTEARATE, ORYZANOL, GLYCERYL UNDECYNELATE, TOCOPHEROL. [+/- : CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)] Weight : 1,1g
Designed to become a piece you keep, the Lip Definer is finished with a metal cap designed to protect the formula while giving the pencil a lasting, considered finish. Trace the natural lip line to define and shape. Blend inward for a softer effect, or use the pencil to fill the lips entirely before layering your favourite colour. The face changes, and the look feels complete. Layer with our glosses for a defined, full signature look.

Beauty is in the details
EVERY PIECE DESERVES ITS OWN CASE
Each Vertuous Beauty piece comes in a signature velvet pouch, designed to protect and preserve your piece while elevating the experience of receiving it.
